Craig Friedson, Comcast

Craig Friedson serves as the Regional Director of Marketing & Sales in the Washington Region for Comcast Corporation and is an active member and former President of the Board of Directors for the Seattle International Film Festival. Known for creative, competitive solutions, he is a corporate all-star by day and a community film festival servant by night. His dual personality will make for an exciting and innovative conversation.

In Craig’s current role, he is responsible for developing and executing customer acquisition, retention, and competitive strategy initiatives. Before joining Comcast, he worked for International Data Corporation as an Associate Research Analyst working with Wall Street companies to deliver their research needs and in Marketing for Westin Hotels. Craig holds a Bachelor of Science in Business Administration degree from the University of Arizona and an MBA from Northeastern University.

At MarketMix 2012, you can hear Craig add some color to the world of Over the Top Video, discuss new approaches to television advertising, as well as shed some light on effectively balancing the marketing mix between traditional and mobile marketing.

 

Meet Craig at LinkedIn: http://www.linkedin.com/in/CraigFriedson