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Marketing & More: A tête-à-tête with Rod Brooks [PART 3]
![Marketing & More: A tête-à-tête with Rod Brooks [PART 3]](http://marketmix2012.com/files/et_temp/RodBrooks-e1327705858434-116316_184x184.png)
If you’re just arriving at these Rod Brooks interviews, you’ll want to catch up on Part One. Having won 18 IMCA awards, PEMCO proves it fosters customer relationships and engagement both online and offline. Customers now talk all around the marketing world – with or without permission, on social networking sites etc, helping turn recommendations into actual purchases, or turn potential customers away via bad reviews. I asked Rod how a company must filter that feedback to use it positively, and what type of role Marketing played...
read more10 Questions with Ben Huh
Cheezburger is one of the largest online humor publishers in the world where millions of people come every month to get their 5-minutes of happiness. We have more than 60 popular humor and meme sites such as I Can Has Cheezburger?, FAIL Blog, Know Your Meme, Memebase, and The Daily What.
read moreMarketing & More: A tête-à-tête with Rod Brooks [PART 2]
If you’re just arriving at these Rod Brooks interviews, you’ll want to catch up on Part One. When you ask someone (anyone) what their core values are, you typically get back clichés. But when years of experience talk, the answers are actually thought out and more genuine. The core value by which Rod lives his life at home and at work – is integrity, which he said is an umbrella over three innate qualities (a) Valuing relationships (b) Curiosity and problem solving (c) To be a servant leader, an emerging thought process in his...
read moreWhat is Mobile Marketing with Jeff Hasen
Hasen kicked off his career as a sports journalist, going to Super Bowls, the World Series, and the NBA Finals. He stumbled on to mobile marketing at InfoSpace, working on the "American Idol" ringtones. Read on to see how he tackles tough questions on mobile marketing.
read moreThe Art of Fun: A Conversation With Vicky Tamaru
Vicky has been involved in the gaming world since the early 1970’s; from playing Space Invaders to “chatting online before the interwebs were even invented”, she helped bring geek chic to the cultural forefront. As a design and tech enthusiast, she is a proponent of fun for everyone and is heavily involved in the world of gamification, advertainment, and unexpectedly sticky brand play™.
read more10 Questions For David Preston
My approach is based more on what to say than in the delivery system. You can use e-mail, Facebook, Twitter, or other methods which I may never have heard of, but if the writing is not done well NONE of them will work for very long.
read moreOne for One: Social Media in Today’s Endless Conversation.
On a crisp winter day in New York City, Ted Rubin and I discussed Marketing, Social Media, and what it means to be a brand in a fully exposed world. Marketers are all preaching buzzwords like authenticity and return on investment, but it’s Ted’s level of dedication to these terms that sets him apart from the rest. Whether it’s the honesty born from his East coast roots, or his earnest interest in, and early adoption of, social media; his firm stance in honest communication makes him someone worth listening to. A speaker at this...
read moreJustification for attending MarketMix
Are you ready to ask your manager for approval to attend MarketMix 2012? Then maybe we can help. MarketMix is put together for marketing professionals, by marketing professionals, with the aim of providing a good overview of the latest strategies and techniques for reaching and engaging your target audience. This year’s MarketMix has the tagline “Thriving in the Conversation Economy” to illustrate the new focus on building conversations that bring people in, build trust and ultimately lead to more business. We have also...
read moreGreat Breakout Sessions
These sessions will challenge you, and give you the knowledge to make an impact on your marketing the next morning:
Gamification, Content Development, Mobile Marketing, Community Management, Data Consolidation, and much more...
read moreThriving in the Conversation Economy
At this year's MarketMix we will explore buzzwords like inbound marketing, trust marketing, content marketing, earned media and of course the role of social media. However this is not a conference about social media, it is a conference about the conversations that enable a company, a brand or a person to make a connection with its target audience.
read moreJoin The Conversation
