Posted by donnar on Feb 7, 2012

Allison Watson, Microsoft

As corporate vice president of the US Marketing & Operations Group, Watson leads marketing and strategic business development for Microsoft's largest geographic market. In this role, Watson is responsible for all marketing activities for Microsoft's products, including Microsoft's commercial cloud offerings.

Posted by Håkan Söderbom on Jan 23, 2012

Ben Huh, Cheezburger

Ben Huh did something remarkable. As the founder and CEO of Cheezburger, what has become known as "the Cheezburger network", he created an online experience that has mesmerized, entertained and created millions of laughs.

Ben joins us at MarketMix 2012 to tell his story of how an online experience with cute animals and failed images has become a crowd-sourced mini empire.

Posted by Håkan Söderbom on Jan 22, 2012

Ted Rubin, Collective Bias

Ted Rubin is the Chief Social Marketing Officer at Collective Bias and a Social Marketing Strategist for MARS Advertising.

Ted coined the term ROR (Return on Relationship), a concept he believes is the cornerstone for building an engaged multi-million member database for your brand.

Posted by donnar on Jan 19, 2012

Jeff Hasen, Hipcricket

Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands.

Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

Posted by Håkan Söderbom on Jan 15, 2012

David Preston, RideWest BMW

David Preston is the community manager for the Ride West BMW motorcycles. With a good sense of humor and a somewhat irreverent approach to marketing he is building a loyal following and drawing a crowd from competing motorcycle brands.

In his breakout session at MarketMix 2012 David will share what works with the community, and what absolutely doesn't work.

Posted by Håkan Söderbom on Jan 14, 2012

Craig Friedson, Comcast

Craig Friedson serves as the Regional Director of Marketing & Sales in the Washington Region for Comcast Corporation.

At MarketMix 2012, you can hear Craig add some color to the world of Over the Top Video, discuss new approaches to television advertising, as well as shed some light on effectively balancing the marketing mix between traditional and mobile marketing.

Posted by donnar on Jan 14, 2012

Whitney Joly, Comcast Spotlight

Whitney Joly was the marketing lead for Comcast Spotlight in Washington, she’s been at the helm of introducing new cable advertising products to the market such as Interconnect+ (I+), Interactive Television (iTV), Local Video on Demand (VOD), and online advertising technologies on XFINITY.com.

Come and listen to Whitney in our session about New Ways of Looking at TV.

Posted by Håkan Söderbom on Jan 13, 2012

Diana Lawson, Microsoft

Diana Lawson and the Microsoft Office Relationship Marketing team developed a lifecycle program to increase loyalty and customer engagement with existing customers.

Come and listen to Diana and learn how Microsoft effectively uses email marketing.